Fat Tires, Thin Bodies: Riding is Medicine.

Fat Tires, Thin Bodies: Riding is Medicine.

 The best weight loss device in the world is not a wearable device or a new diet plan, but the ride. Participate in this presentation to learn more about riding in the zones, the power zones and the heart rate zones to achieve success in gaining fitness and losing excess weight.

Presented by: Sally Edwards (Author, Heart Zone Genius, World Class Triathlete)

Sally Edwards, MA, MBA is one of America 's leading experts in business, exercise science, and lifestyle living. She is a serial entrepreneur, prolific author, professional runner and triathlete. Her passion is to get America healthy and moving and has become known as “the Mother of Heart Rate Training”. To that goal, she has created two different patented and branded physical activity programs: ZONING™, Fitness in a Blink and the Heart Zones Training™ system. Her company, Heart Zones, Inc is a fitness and health technology and wearable devices company.

Sally is the founder of a half-dozen businesses over the past 40 years. She founded and franchised America's largest chain of retail sports shops,  Fleet Feet Sports. Her love of technology has led her to developing four different iPhone apps and wearable devices. She is a sought after motivational speaker. And her latest entrepreneurial venture, manufactures a line of heart rate apps and wearables - The Blink, the flashing LED zones heart rate sensor and the new Heart Zones System which uses programs that match wearables to motivate and engage fitness enthusiasts and school Physical Education and coaching.

Sally is a best-selling author with 24 books and 500 articles on health and fitness including the popular books Be a Better Runner and ZONING, Fitness in a Blink. This professional triathlete is a 16-time Ironman finisher, a member of the Triathlon Hall of Fame, and ultra marathoner winning the hundred mile Western States Endurance Run. In 1997, Sally was a member of the women’s winning RAAM, Race Across America team finishing the race in 7 days.

Today, Sally uses her passion for getting America fit. She is an example of what she teaches - living an active healthy lifestyle in Sacramento, California.