About the Bike Expo Sale











Wheel & Sprocket's Bike Expo Sale is the nation's largest bike sale of its kind for the past 31 years. With over 2000 bikes and thousands of accessories for sale at the best prices of the year only during this 3-day exclusive event.

The sale originated in 1984 in Hales Corners, WI and expanded enough to need its own Hall at the WI State Fair Grounds.

This is truly the best time of year to meet the experts and let our knowledgable staff and industry representatives guide you to make informed decisions about which bike and products are right for you.

Already have a bike? Come to get geared up for spring, or come to hear FREE SEMINARS from the leaders of the cycling community.

 With exhibitors from over 50 rides, tours, clubs and other cycling organizations  you can also come to sign up for this seasons awesome events, tours, trails, races and other opportunities to ride.

Stay tuned to our Facebook page for the latest announcements.


Wheel & Sprocket is a success story of a small business. First opening its doors in Hales Conrners in 1973, Wheel & Sprocket has grown to become one of the most celebrated bike shops in the Nation. Throughout the years, we have consistently been voted as America's Top 50 Bike Shop by Bicycling Magazine, and are also the Midwest's Largest Trek Dealer.

WE LOVE BIKES, and want to spread our passion for our sport to the customers and communities we service and support.

Check out our website: www.whe


Why Wheel & Sprocket?

Doing the Right Thing Finding the Right Bike for You Maintenance Done Right Right Price

Over 40 Years of Passion:

Wheel & Sprocket is committed to supporting riders from the start. Throughout the season, our crew is out on the road lending a hand  to keep you smiling. We contribute thousands of hours of labor from our expert mechanics to ensure every ride is safe and worry-free.


Bicycle Advocacy:

LOCAL: Supporting over 70 rides, races and tours each season


STATE: Building trails, adding lanes, and creating bicycle friendly communities


NATIONAL: Pioneering and leading bicycle advocacy to ensure bikes are considered from the top-down

30 Day Test Ride:

We want to help you find the perfect bike. Our 30-day money-back guarantee allows you to try out your bike on your local roads/trails and make sure you it’s the best bike for you!


Bike For Everyone!

From the casual cruiser to the expert cyclist, we’ve got something for everyone. Combining our super selection with our knowledgeable staff, we’re committed to helping you enjoy the ride-- whatever ride that may be!

Professional Career Mechanics:

Our mechanics are expertly-trained from the bottom up. We take pride in developing some of the best hands-on service individuals around. On the road and in-stores, our mechanics are committed to getting your bike ready-to-ride.


Express 24-Hour Turnaround Available:

Time is precious, and we recognize the need for fast service turn-around. Express maintenance available at each store per customer’s request. 

Best Value for Your Money:

Plus 10% Price Protection Low price promise: We vow never to lose a customer based on price alone. Our stores price-match plus 10% if you find a better deal in our market within 30 days of your purchase. 

Reward for Shopping With Us:

Each bike we sell comes professionally assembled with a service package to cover unlimited minor adjustments as well as several options to upgrade for discounted tune-ups!